Marketing Audit to evaluate and assess the state of your marketing strategy, processes and execution in the context of Digital Sales EngineTM methodology. Typical scope of the audit includes the following areas:
- State of marketing strategy, planning and review processes;
- Use of marketing technology;
- Use of marketing analytics, information gathering and dissemination within the organisation;
- Availability and relevance of marketing content;
- Level of collaboration and alignment between the marketing organisation and other units;
The scope can be adjusted to your needs and objectives.