Business buyers extensively use the Internet to research solutions they need, therefore a large part of competition takes place online. Competition analysis equips decisionmakers with a detailed understanding of what would it take to win over competition online.
Competition analysis covers the following:
- Website visitors characteristics and behaviour, including geographies of visitors;
- State of search engine optimization;
- Use of marketing content, including video;
- Use of social networks;
- Use of marketing technologies;
Competition analysis costs 770 Euro for 10 competitors and includes one-hour online briefing.