Business buyers extensively use the Internet to research solutions they need, therefore a large part of competition takes place online. Competition analysis equips decisionmakers with a detailed understanding of what would it take to win over competition online.

Competition analysis covers the following:

• Website visitors characteristics and behaviour, including geographies of visitors;
• State of search engine optimization;
• Use of marketing content, including video;
• Use of social networks;
• Use of marketing technologies;

Competition analysis costs 770 Euro for 10 competitors and includes one-hour online briefing.