Event marketing, automation and analytics
On-line or in-person events are one of the most successful tactics B2B companies use. Nevertheless, most companies struggle to generate sufficient interest and registrations and have a high no-show rate and low lead generation.
Digital marketing allows for detailed target audience engagement to drive registrations.
Marketing automation allows to ensure high participation rates, delivery of timely reminders (including SMS deliveries), handle follow-ups and no-shows. Analytics in turn allows identifying participants with increased interest for the sales team to follow-up.