We help Business-To-Business (B2B) companies grow business internationally by creating awareness about products or services, building trust among target customers and generating qualified leads.
In essence, we setup, implement and operate always-on Digital Sales Engine tailored to achieve specific sales goals..
Digital Sales Engine
Our approach includes following phases:
Thorough analysis is the first step in implementing Digital Sales Engine. Therefore, this phase is aimed to analyse your competition, to understand the market in detail and learn what would it take to achieve significant business growth in your industry.. Buying persona research allows to develop precise profile of your buyers, understand their needs, content preferences and possible touch points. Audit and analysis of your existing digital assets allows to understand your standing against best in class and identify gaps to be addressed. After analysis phase customer receives detailed competition analysis, key findings about each competitor and differentiation recommendations. In addition customer receives interview notes and results presentation along with developed buyers persona profile.
Planning of digital go-to-market strategy is based on inputs from Analysis stage. We work closely together with customers to discuss and develop each of the 8 elements of strategy. Planning is based on our proprietary strategy planning framework. As a result of strategy phase, we have developed a high-level plan that includes creation of the buyers’ journey and modelling preliminary marketing and sales pipeline. At this stage we have an estimate of how much effort and investment it will take to achieve our customer growth goals. The results typically are documented in detailed work presentation and a brief final strategy presentation.
In implementation phase we set-up and configure necessary social media and digital advertising accounts. In addition, we implement and configure marketing technology and analytics tools necessary to manage Digital Sales Engine. At this stage we also develop marketing content calendar and start developing necessary marketing content, such as whitepapers, webinars, infographics, blogs and others according to go-to-market strategy. As a result of this stage, we are fully set to launch and run customer’s marketing activities.
4MANAGE, MAINTAIN AND OPTIMIZE