We help technology companies generate qualified leads and grow their business domestically or break into international markets.
We help to implement a digital marketing system to generate qualified leads. We call it Digital Sales Engine. We design this system to achieving your specific sales goals by generating high quality leads for your sales team.
The whole Digital Sales Engine implementation process is divided in 4 major stages – Analyze, Strategize, Implement and Improve , which are described in detail below.
Understanding of market and buyers is the first step in implementing Digital Sales Engine.
Our analysts research your competitors’ digital presence and crawl their websites looking for answers what they do, what works for them or what doesn’t. What marketing technologies they use, what keywords they rank for, and how exactly their advertising looks like. This helps us understand what it takes for you to achieve your business goals given the competition.
We talk with your existing or prospective buyers to understand who are they and what drives them. What are their pains, goals, ambitions and likely objections. Whom they trust and where they go for industry information.
Review of your existing digital assets allows to understand your standing against the best in class and identify gaps to be addressed.
After analysis phase we are ready to design a Go-To-Market strategy being very well informed of what competitors we need to win and how to get buyers interested.
Planning of digital Go-To-Market strategy is based on inputs from Analysis stage. We work closely together with clients management team to discuss and develop each of the 10 elements of strategy. Planning is based on our proprietary strategy planning framework.
As a result of strategy phase, we have developed a high-level plan that includes creation of the buyers’ journey and projections of marketing and sales pipeline. At this stage we have an estimate of how much effort and investment it will take to achieve our clients business goals.
The results typically are documented in detailed work presentation and a brief final strategy presentation.
In the implementation phase we set up and configure necessary social media and digital advertising accounts. In addition, we implement and configure marketing technology and analytics tools necessary to manage Digital Sales Engine.
At this stage we also develop a marketing content calendar and prepare marketing content, such as whitepapers, webinars, infographics, blogs and others according to Go-To-Market strategy.
As a result of this stage, we are fully set to launch and run Digital Sales Engine and generate qualified leads.
Manage, maintain and optimize
Digital marketing activities require continuous analysis and optimization to achieve the most efficient outcome. Customer activities need to be analysed all way through the buying process, marketing materials and processes need to be adjusted, improved and adapted to changes in market, competitors’ actions or changes in algorithms of marketing channels.
During this phase clients have access to real-time dashboards, marketing pipeline and performance reports along with key findings and change recommendations that are discussed on weekly basis with account strategist.
With proper optimization customers can often see decline in the cost of marketing lead generated.