It is time to replace hope with a solid strategy!
Get everything you need to start growing your business: market research, GTM strategy, action plan and, most importantly, realistic business growth model.
Ideal for IT companies selling complex solutions with long sales cycles and no less than 10 000 Eur customer lifetime value.
Model your business growth
Model your marketing and sales pipeline based on realistic benchmark numbers.
Run What-if? simulations
Do what-if? simulations and estimate necessary resources, identify risks and dependencies
Calculate cost structure and ROI
Calculate cost structure, see what impacts costs most and optimize your business for high ROI considering your resource constraints
Project cash flow
Make cash flow projections, plan your expenses and use calculations to attract investment
Know when to hire
Business growth creates a lot of additional work. Estimate amount of work and plan under what conditios to make hiring decisions.
Use commercial and public databases
Model your marketing and sales pipeline based on realistic benchmark numbers. Make use of information collected and published by Eurostat, OECD, World Bank and even CIA
Understand audience sentiment
Learn what audience really thinks about your solution: their fears, aspirations, objections and false believes.
See whats behind competitors' success
Don't believe propaganda and loud announcement. Take a deeper look by analyzing your competitors financial statements, online reputation and former employee feedback. Things are rarely what they appear to be.
Almost all humanity's knowledge accessible
AI makes most of humanities knowledge accessible. We know how to put it to use without hallucinations and typical AI generated slop.
One-to-one buyers interviews
Online interviews of your existing buyers further substantiates AI-assisted market research and provides essential inputs for planning process.
Solid research --> solid growth plan --> efficient marketing
Strategy without a research is as good as hope. And hope is not a good strategy.
Our planning framework has been developed since 2016. It was used in planning tens of campaigns all over Europe.
Framework brings focus, discipline and every tool and model that helps you plan without endless going in circles.
3-4 meetings is all takes.
Research phase is required before planning.
Rolands is a Business Growth Strategist and cofounder of IBD Consulting and a former Microsoft executive.
His team has ran hundreds of campaigns for IT companies all over the world with most notable customers being Microsfot, Citrix Systems, Schneider Electric and ALSO Holding.
He is a frequent speaker and conferences and industry events, runs webinars, workshops and trainings.
His professional interests intersects business economics, marketing, international business and technologies.
Rolands has MBA degree from Copenhagen Business School (full scholarship award) and B. Sc. in Management from Ventspils University of Applied Sciences.
You can find his video content on IBD’s YouTube channel, he is also frequently contributing to LinkedIn, Reddit and Quora.
3-4 online planning sessions
Expect guided discussions about your strategic options, review of your strategic options with involvement of your team.
Market research document in PDF
Full document of market research covering buyers sentiment, keyword analysis, decision maker profiles, industry overview, key marketing channels and more.
Competition research slides
Full slidedeck and presentation of competition research
Buyers interviews along with the transcripts
You get full transcripts as well as summaries on the slides.
Strategy planning slides
Complete planning slidedeck covering our 10-step planning model (and usually more).
Business growth and simulation model
Excel file with to model your business growth and run what-if? scenarios.
Action plan and implementation proposal
Use the plan with internal team, agency or (hopefully!) continue working with IBD team to implement strategy and grow your business.
Practical documents to delegate tasks
All prepared documents help delegate tasks to your real or AI employees much better. Context is clear without need for micromanagement
Planning takes 3-4 weeks. A slight delay may be introduced because of customer interviews, as it may take time to agree specific interview time.
Product owner, CEO/Founder, marketing and sales. You may want to extend participating team at the final session to make sure everyone on board.
Consultant brings the framework, insights, best-practice and over 20 years experience in industry. On top of that he does market research, conducts the process and challenges established, but false believes. Consultant makes sure you stay on track and complete the whole process in 3-4 weeks.
More than the meetings. Between sessions you will be canvassing your team, checking historical numbers, and sitting with genuinely strategic decisions — which market, which scenario, which customers you are prepared to stop serving. The process gives you the information. Deciding is still your job.
The CEO, founder or product owner in every session — without that sponsorship, marketing and sales rarely end up aligned. Marketing and sales both take part. For the final phase it helps to widen the room, so more of the team hears the strategy first-hand.
Access to up to five customers for interviews, your key financial figures — average deal size, lifetime value, sales cycle, conversion rates — and the time of the people above. The earlier you can introduce us to customers to interview, the smoother the timeline.
Schedule a strategy call to review your current position, deal economics and growth objectives, and to confirm the framework fits your situation. If it does, we scope the project from there.
It’s a fair question.
We use our own research methodology and multistep supervised process. As example, we keep data gathering and analysis as seperate proceses, making sure AI works with gathered data and doesn’t make things up.
Not really. We have had a few occasions of planning project that ended up with data backed conclusion that it is not feasible to grow the business as intended.
This process is designed for companies selling complex solutions, such as IT, in B2B markets. It works well for companies with average customer lifetime value of at least 10 000 Eur.
This is not suitable for consumer markets.
Absolutely. We will not need to spend time on selecting market though.
