PRINCIPLES OF BUSINESS GROWTH AND DEMAND GENERATION FOR TECH COMPANIES
Intensive training for leadership team
Real transformation requires more than individual effort—it demands a united team.
This training equips your management team with the frameworks and strategies to plan and execute business growth. From economic calculations and strategic planning to organisational change, learn to build processes that create measurable impact.
If you have any questions, don’t hesitate to write to [email protected]
Watch 6-minute intro video!
Update the knowledge
of leadership team!
The rules are changing, and knowledge is becoming obsolete. Meanwhile, AI and SaaS are taking over the technology industry worldwide, and the principles and roles of marketing and sales have changed dramatically.
This training program equips your management team with the practical tools and skills to collaboratively plan and execute demand generation strategies for technology products in international B2B markets.
Training content
The training has 3 parts that cover the knowledge required by the management team for demand generation planning.
It’s best to watch the short 6-minute video to evaluate the training program.
Training can be fully customized to the needs of the company.
- Economics of business growth
- Prerequisites for growth in international markets
- SaaS business model
- Marketing, Sales, and Customer Success Funnel
- Business Modeling with Excel
- B2B buyer decision making
- Foundations of trust
- The role of content
- Go-To-Market strategy
- Market research
- Competitor research
- Customer research
- 10-step market strategy planning
- Planning customer journeys
- Marketing channels
- Principles of demand generation campaigns
- Marketing and sales technologies
- Modern marketing and sales organization
- Key metrics
- Investment and growth benchmarks
What is
the impact?
First, your team will think differently about business growth. The team will have a new shared understanding and language about business growth.
Second, you will have new practical tools for planning growth.
You will be able to pragmatically plan the financial and human resources needed for business growth. You will most likely decide to change the organisational structure, roles and responsibilities, and key metrics.
You will be able to plan SaaS product finances, market strategy, and set marketing objectives. You will know what marketing and sales technologies you need (and don’t) and will be able to reorganize marketing and sales collaboration.
Perhaps you will decide to change your target market and your business will take an unexpected but very productive direction.
What is the quality
of training?
The quality of training is very high and is carefully measured (table shows quality measurements for the November 2023 training group).
On a 10-point scale, training participants rated the value of the course with 9.5 points and the instructor with 9.6.
Where and how
is training delivered?
Training is available upon request, with a mutually agreed schedule and format. While online training delivery is possible, it is recommended to do in-person delivery.
Register to let me know about your interest, or write to: [email protected] .
How much
it cost?
Training fees start from 4,500 Eur per training group.
Training can be tailored to the needs of a specific company.
The trainer
Rolands Ozoliņš has specialized in the marketing and sales of complex technological solutions since 2004, when he started working at Microsoft after completing his MBA studies at Copenhagen Business School .
Rolands is the founder and partner of IBD Consulting , a business consulting firm that has planned and managed dozens of demand generation campaigns worldwide, including for clients such as Microsoft Corporation , ALSO Holding AG , and Citrix Systems .
Previously, Rolands has worked in business development, sales and sales excellence, as well as partner channel management roles at companies such as Microsoft, EDGE Autonomy (UAV Factory), ATEA Global Services, and ELKO Group.
Rolands is a frequent speaker at conferences, leads workshops, masterclasses, and webinars, and also contributes to the B2B marketing and sales podcast #FriTalks
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Frequently asked
questions
Business (P/L responsibility), marketing, sales, product and customer success executives. If you aim to launch a SaaS product, having a CFO on training would be helpful to make sure you can plan the required financing.
This training program has been delivered 4 times. During the previous training, the trainer was rated with 9.5 points on a 10-point scale, with a value of 9 and “would recommend to colleagues” with 8.5 points. Take a look at our YouTube channel . Then it gives a good insight into the approach, depth, quality and practical application of our training content.
Let’s talk and discuss. It is recommended that all three classes be held within two weeks.
Yes, participants will receive shareabkle online certificates in English.
Yes, this is entirely possible. Extending the training with Go-To-Market strategy planning for a specific product/service is also possible. Write to [email protected]
Yes. There are training courses available in English for IT service company managers . There is a training course available for marketing managers . Both training courses are aimed at international participants.
Yes, definitely! The IBD Consulting team helps companies across Europe, including customers such as Microsoft, with marketing and sales projects. Write to: [email protected]
Please write to: [email protected]