CMO Bootcamp:
Bridging Strategy
and Execution
Join our CMO bootcamp to understand how to align marketing activities with revenue goals. Utilize our step-by-step planning framework and over 20 templates perfected across 200+ projects. Benefit from the practical support of B2B marketing experts to navigate the planning process, refine your strategies, and emerge with a rock-solid marketing plan.
Length: 4weeks
Format: Online Classes
Next group starts on May- June , 2024
Why to participate?
Most marketing teams are overwhelmed with work and an endless list of changing priorities. As a result, marketing efforts are spread too thin in too many directions, and it is difficult to demonstrate compelling results.
Sounds familiar?
If you are tired of fighting endless fires and want to structure your work around a proven framework for B2B markets, this Bootcamp is for you.
What will you get?
4 live hands-on classes based on a proven Go-To-Market planning framework
Practical homeworks to develop your own plan
Over 20 templates, cheat-sheets and checklists
Weekly Q&A and coaching calls to have all your questions answered
Actionable execution plan that is designed to deliver predictable results
Actionable and integrated execution plan that delivers predictable results
What our clients have to say
Your instructors and advisors
Rolands Ozoliņš
Business growth strategist
Rolands has over 20 years of experience in technology marketing and business development, including over 10 years at Microsoft. He has helped tens of B2B companies across Europe to prepare strategy of international expansion to attract new customers in B2B markets.Andrejs Juščenko
Go-To-Market strategist
Andrejs has extensive solution sales and business development experience in the IT sector. He spent 11 years at Microsoft and led a transformation of Microsoft Cloud business across 24 countries of Central and Eastern Europe. Today Andrejs works with Technology companies across Europe and helps them develop and implement growth strategies.Bootcamp curriculum
Alignment
- Marketing and Sales alignment framework
- Understanding sources of revenue
- Bridging New Business Revenue target
- Marketing and sales pipeline planning
Research
- Understanding and defining Ideal Customer Profiles (ICP)
- Researching buying committee
- Defining Buyer's Personas
Go-To-Market planning
- Defining Unique Value Proposition (UVP) and pre-sales offers
- Planning integrated marketing and sales funnels to capture existing and create new demand
Execution
- Creating content plan and mapping with ICP, Personas and buyer's journey stages
- Creating integrated campaign execution plan and mapping it with funnel stages and KPIs
- Implementing marketing and sales business rhythm and SLA
Weekly homework, Q&A sessions and coaching calls
Final outcome: your own complete go-to-market plan that delivers predictable results
Is this Bootcamp
right for you?
We are passionate about helping B2B companies grow!
However, our expertise must align with your needs.
This is a bootcamp for marketers and business leaders of B2B companies which:
- Have a ready-to-market product or service for B2B markets
- Have at least couple of paying customers
- Expect to generate 5000+ Eur from every new deal
Get necessary skills to promote your professional growth!
Get all the tools necessary to take initiative in aligning marketing and business goals.
Elevate your conversation with management from a myriad of short-term activities to a select few strategic initiatives that foster company growth.
Reduce daily stress and demonstrate compelling value of your work!
Risk free growth
You are free to cancel your participation in the bootcamp within the first 14 days and get full refund without any question asked. First introduction class is FREE.