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All you need to know to start selling your IT services to new customer in new markets.

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What you will learn?

  • How to sell complex IT services to complete strangers with single activity: live webinar?
  • Why live webinars work much better than anything else we tried?
  • How to structure a webinar campaign that attracts qualified international leads at 3–5x lower cost than industry benchmarks.
  • How to leverage AI to identify the right topic, create high-converting copy and score hundreds of leads
  • Why the “first-step offer” is the single most critical element separating companies with 50–80% closing rates from those waiting for the phone to ring.

Meet the author

Rolands Ozoliņš

I started selling in 1993 when I was 14. 

At 20, through some wildly fortunate twist of fate, I ended up at the same table as the Microsoft Baltics GM. That conversation led to my first significant deal—a market research project I spent the entire summer of 1999 delivering.

Today, I’m a business growth strategist at IBD Consulting, a company I founded in 2016. 

My passion? 

Teaching practical, battle-tested insights and straightforward advice.

Greatest joy?

Seeing my customers succeed.

Over 20 years in the tech industry—half of which was spent at Microsoft—I’ve had the privilege of helping dozens of CEOs grow their IT business.

I’ve personally interviewed hundreds of B2B buyers, systematically uncovering and refining the critical success factors for selling IT services.

The keys to success are surprisingly simple and easy to learn.

Everybody can do it if you know how and use AI to help.