Would you like to implement a repeatable system to get clients without chasing cold leads, even if you hate selling?
In the Masterclass, you will learn how to build a proven and repeatable marketing and sales system that enables you to stand out in the market, demonstrate your competency, and sell directly to international buyers.
Unlimited 1:1 coaching will ensure you are on the right path and receive all the necessary guidance to succeed.
Availability is limited to 10 participants at a time, only founders / CEOs are accepted.
More business than we can handle: 02:01 – 00:02:32
“We’re actually swamped with work. For the first time, I have to tell people we can’t start immediately because we don’t have a team available. We even had to postpone a big project for three people for almost half a year because we’re that busy.”
Implemented a repeatable system 00:03:15 – 00:04:10
“The first thing that really improved is the whole process of finding the client, talking with the client, presenting ourselves — now it’s replicable. Before, it was just me relying on my network. I realized nothing I was doing was repeatable, so I needed to change that. Now we have a clear strategy and processes we can repeat that deliver results predictably.”
Insane ROI 00:10:11 – 00:10:42
“The ROI is insane because I still think I didn’t invest that much time and money, and I got not even 10X — 100X value out of it. If we look at my new clients and MRR, it’s easily 100X. Not making this up.”
Coaching and mentorship instead of general advice 00:11:12 – 00:12:52
“I was reading a book per week and listening to podcasts, but they were too general. Having you as a mentor with live sessions and Q&A was the best move I made. You gave me direct advice for my exact situation — that made all the difference.”
Niching down and building trust 00:05:03 – 00:05:55
“At first, I was doing any project to keep the cash flow steady. But when I started focusing... it became obvious how to position ourselves as specialists. It made it so much easier to sell to similar clients.”
Clear Steps for Execution 00:04:28 – 00:04:42
“The most recent project we got felt like a walk in the park. It was just executing steps. It was like coding — I knew exactly where I was, where I needed to go, and what checks to perform. That was the most impactful thing for me.”
Start selling directly to international buyers
It is easier than you think. Get step-by-step process to stand out, get attention, demonstrate competency and sell first-step offer. It is easy to do and I am here to help!
Increase your price on day one
Increase the price on the first day of the Masterclass. Understand the principles and apply on day one. Also, get ready to use scripts to tell customers about price increase.
Dramatically reduce competition
Specialists have significantly less competition, so consider becoming one! Learn to choose a specialisation, demonstrate competency and build trust.
Choose and describe specialisation
Stand out as a specialist. Build authority and have buyers reach out to you. Use AI to dramatically accelerate your deep learning about the industry.
Demonstrate competency
Learn how to demonstrate competency and use AI to create case studies, webinar scripts and other content.
Build trust with buyers
Trust is 3x more important than price. Learn how exactly to build trust even before a conversation with a buyer.
Create a simple funnel that works. Then repeat again and again
Design a simple ebook or webinar funnel that generates leads. Run it repeatedly. That's it. It is so simple.
Only talk with high-quality warm leads
Learn to prepare content that gets many leads. Then use AI to find the best leads worth talking to. Talk to best leads only. Be surprised how well it goes!
Use first-step offers to get to customer conversations
Develop you own first-step offer that gets you in deep and honest customer conversations and in 50-80% of cases converts to a large project.
Simplify things
Do less. Focus. Replace scattered efforts with system. Even your devs will like it!
Have a predictable revenue stream
Build a simple sales pipeline to track your future revenue. Know exactly what to expect.
Stop sending unanswered quotes
More quotes sent don't mean more business. Learn to qualify leads and only work with high-quality good-fit leads.
Choose customers based on fit and culture
Generate more leads than you can handle and select the customers you want to work with. Enjoy working on projects your team likes.
Get paid what you are worth
Stop discounting your services! Similar companies make 3-5x more money with similar work. Learn to stand out as a specialist and get paid what you are worth.
Contribute to your team and society
Increase revenue and profits. Pay your team better, pay more taxes , pay better yourself. You owe it to yourself and others.
Never be desperate
Never have to negotiate with a buyer from a position of weakness, knowing that you get as many customers as you want.
Reduce your personal effort and sales-related stress
Replace your efforts with a simple, repeatable system. Only talk with high-quality warm leads. Have conversations you enjoy having and be surprised how well it goes.
Stop chasing cold leads
Software development is not purchased on the street, from a random guy who sent you an e-mail or from the cheapest supplier. Stop this and let your competition play that game.
Start using AI
In the era of AI, you do not need a large marketing team. Articulate your company's value, do customer research, write case studies, webinar scripts, ebooks and identify best-fit customers.
Do fewer things better
Reduce marketing and sales tasks requiring your attention. Do fewer things better, be less stressed and make everyone happier!
Yes
I will put my best effort into helping you and I would not take participants that I feel cannot be successful.
I will personally work on your success
Unlimited coaching is included to make sure you truly transform your business. I am willing to put in as much work as you are.
Focus on what matters most
Even if you only implement 20% of the learnings, you will get 80% of the results. I will personally coach you to identify 20% which are critical for your situation.
Use the superpower of AI
I will show you exactly how to use AI to handle many tasks that, in the past, would have required a considerable team to do.
The program is specifically created to provide founders / CEOs of small/medium-sized IT service companies with the knowledge and practical tools they need to grow their businesses successfully.
Start with a coaching call to see if the program fits your needs and which parts are most relevant for your situation.
Important: the program and coaching is only available to founders / CEOs of IT service companies, such as software development, and similar services with revenue per employee below 85K Eur annualy.
6-week access to Masterclass and coaching
Learn when you choose to and completely transform the way you sell in 6 weeks. This is sufficient to learn enough to revamp your business, yet it is a realistic time commitment for a busy founder to implement changes.
Unlimited coaching
Unlimited 1:1 coaching is available for the period of full course (6 weeks). I will gladly review your progress and provide your situation-specific guidance.
Create your own business growth plan
Apply your learnings immediately by creating your growth plan. Get feedback and all the coaching you can take!
Practical How to?... materials
Need to know details on how to run the webinar? Want to create a list of ICPs but don't know how? I've got you covered! Use extensive additional content of demos, guides, in-depth explainers, templates and scripts.
These are must-know concepts, know-how and tools orgnized in 4-8 video lessons of up to 8 minutes for each module. This is foundational knowledge every founder absolutely must know to grow their business and delegate marketing and sales tasks.
Here, you will find How to?… videos with practical examples, tool use demonstrations, ready to use templates and even custom AI bots created to help you.
Use if you need to, skip if you want.
Unlimited.
As long as you make progress and show up for calls!
These are additional links to blogs, research papers, podcasts and webinar recordings that will help you master the topic further.
Optional.
I started selling in 1993 when I was 14.
At 20, through some wildly fortunate twist of fate, I ended up at the same table as the Microsoft Baltics GM. That conversation led to my first significant deal—a market research project I spent the entire summer of 1999 delivering.
Today, I’m a business growth strategist at IBD Consulting, a company I founded in 2016.
My passion?
Teaching practical, battle-tested insights and straightforward advice.
Greatest joy?
Seeing my customers succeed.
Over 20 years in the tech industry—half of which was spent at Microsoft—I’ve had the privilege of helping dozens of CEOs grow their IT business.
I’ve personally interviewed hundreds of B2B buyers, systematically uncovering and refining the critical success factors for selling IT services.
The keys to success are surprisingly simple and easy to learn.
That is why I created the Masterclass.
You are free to cancel your participation in the masterclass within the first 21 days and receive a full refund without any questions asked.
You are free to cancel your participation in the masterclass within the first 21 days and receive a full refund without any questions asked.
As of July 2025, the cost is € 899 (excluding VAT).
As I have an increasing number of participants to coach, I may increase the price. The price already increased in July 2025.
The Masterclass includes unlimited online coaching calls for you personally. As long as you continue to progress with your learning and business growth plan, I am more than happy to schedule another coaching call.
Plan to spend around 3-4 hours per week for the best results. If you want to develop your own growth plan, it will take more time, and you will likely want to involve your team in discussions. The training is designed to be realistically completed in 6 weeks. Note that Sandi Slojnšak in video case study said he only learned 2 hours per week and already got “swamped withe the work” as he reports.
The training is only for founders / CEOs of software development and similar IT service companies with less than 85K Eur revenue per employee and at least 2 years in business.
The training is not a good fit for those in the ERP business or those who want to sell a specific product. Also, it is not a good fit for CEOs who have medium and large-sized sales and marketing teams.
There are only 10 training slots at a time, and you can only start training after a free coaching call with me (if there are slots).
Please don’t ask your salesman or marketing people to participate – they will be rejected.
To get the most value out of training, spend 4-5 hours per week on training, exploring additional materials and working on your plan.
Schedule the FREE first coaching call to get a realistic estimate for your specific situation.
You can pay with credit card via Stripe or you can pay the invoice via bank transfer. In case you want to pay with bank transfer, let us know to [email protected]
If you are not satisfied with the training, we will refund your money within 21 days of the program start.
Start with a FREE coaching (founders only!) call to see if your situation fits the Masterclass.
The training materials are available for 6 weeks.
The videos are available to view during the training, and other materials are available for download to keep and use after the training.
Previous participants report that their problems with lead generation and business growth indeed have gone away.
However, they also report that they have a new set of problems, such as needing to hire more people on their teams, find a larger office and, sadly, for the first time in their lives, they have to turn away some clients, because they have more work than they can deliver.
If you think these new problems would be nice to have, go ahead and schedule the first FREE coaching call to see if the Masterclass fits with your situation.
If you have other question, do not hesitate to ask! Reach out to [email protected]
