Sell better
and increase your profits!
Start selling your services just like leading companies in Western Europe do.
Get detailed guidance, use our easy-to-use templates to prepare your own plan and learn from your peers.
In 3 weeks, you will learn everything you need to know to increase price and start selling directly to end customers!
Upcoming classes start on November 12 and January 7.
Cost: 900 Euro
Join Masterclass and Challange:
Marketing and Selling IT Services
No payment is required upon registration
Get fair pay
for your work!
IT service companies in Western Europe create 2-5x more value-added than companies in the Eastern Europe.
Why?
Are your services less valuable?
Join the Masterclass and learn everything you need to get more satisfied customers paying higher price.
Learn to explain value and ask for a fair price
How you sell matters. Marketers call this positioning. Learn how to explain the value of your services.
Implement logical structure of marketing and sales
Start marketing and sales activities that you can do with or without in-house marketing
Learn to sell services like products
Products are easy to sell and easy to buy. Learn how to package your services to sell as easy as products.
Start selling directly to large international customers
Learn how to get attention, demonstrate your expertise and get the first deals!
Specialise, increase rates and sell more
Learn the simple principles you can start applying right now
Get ready to delegate
You can only scale your business, if you delegate. Learn what you need to know to start delegating marketing and sales tasks
Whats in the
curriculum?
The curriculum is carefully designed based on our 8 years of experience working with software and services companies across Europe. The program is designed to provide founders / CEOs of IT service companies with knowledge and tools that are preventing them from succesfull growth of their business.
- How purchase process works
- Price vs. risk tradeoff
- Sources of value
- Scientific foundations of trust
- How to choose specialization
- How to prepare ICP list
- How to select market
- Developing buyers persona
- Selling to technical vs. business buyer
- Developing UVP
- Selling services as products
- Developing first-step offer
- Creating funnels
- Proven funnel examples
- Developing reachout and demonstration plan
- Creating and reusing content
- Writing case studies with AI
- Running a webinar
- Engaging communities
- Using socials with AI
- Creating a viable business model
Masterclass and Challange are
designed for success
3-week length
sufficient to learn enough to makeover your business, yet not too significant time commitment
Q&A after each class
will help you get answers to open questions, learn from others and get inspired by contributions you hear from others
Challenge part
the homework! This is prepared so that you do not only learn but put your learnings in practice right away. Ready to use templates will help you create a plan that you will use again and again. Learn once, use forever!
Extra wrap-up session
optional extra session planned after week since the last Q&A. This is specifically included to give participants time to process the content, develop plans and get the extra chance to get feedback and guidance
Recordings of all sessions
will help you stay up to speed in case you miss a class
Ask anything anytime in chat
helps you get any of your questions answered, so that you can confidently progress with your own plan
Templates, scripts and funnels
help you save time and implement best practice with minimum efforts irrespectively if you have or have not internal marketing
Nothing you don't need
in contrast to other trainings, this is laser focussed on successful selling of IT services. Everything irrelevant was removed to focus on the mission
What our students have to say?
Who are the trainers?
Rolands Ozoliņš
Business growth strategist and lead trainer
Rolands has over 20 years of experience in technology marketing and business development, including over 10 years at Microsoft. He has helped tens of tech companies across Europe to prepare strategies, has personally interviewed hundreds of B2B buyers and trained thousands of workshop, training, webinar and conference participants.Andrejs Juščenko
Go-To-Market strategist
Andrejs has extensive solution sales and business development experience in the IT sector. He spent 11 years at Microsoft and led a transformation of Microsoft Cloud business across 24 countries of Central and Eastern Europe. Today Andrejs works with Technology companies across Europe and helps them develop and implement growth strategies.
Risk free growth
Masterclass and Challange participation cost is 900 Euros.
You are free to cancel your participation in the masterclass within the first 14 days and receive a full refund without any questions asked.
Frequently asked questions
Classes start at 16:0o CET / 17:00 EEST, with classes on Tuesdays and Q&A sessions on Thursdays. Classes start on 12th of November and 7th of January. Live participation is highly recommended, although recordings will be available for the length of the program.
Training costs 900 Eur. VAT is applicable for participants from Latvia.
You can pay with credit card via Stripe or you can pay the invoice via bank transfer.
If you do not like the training, we will return your money within 14 days of the program starting. At this point, you will have the chance to take part in two of three classes.
A good first step to see if you may like our training is sign-up to How to Sell IT Services webinar.
The training is designed specifically for founders / CEOs / Business Development Directors of small and medium-sized companies and covers the topics most relevant to these roles.
For marketing roles, we have other training covering the challenges of excelling in the marketing roles.
This training is designed to help you make strategic choices about your business and prepare your own business growth plan for international B2B markets. Additionally, you will learn lots of experience-based insights and tips and tricks to grow your business. This will help you stand out in the market, get more accessible to customer conversations, and make it possible to delegate marketing and sales tasks to your team.
To get the most of your value, follow the classes and plan time to invest in preparing your own growth plan. It also will help if, between classes, you can discuss your ideas and strategic choices with your team.
We recommend you schedule time in your calendar to review your learnings and plan your business growth at least 2 hours per week.
We also recommend to actively use Q&A sessions to learn from other participants.
Each class will have a session recording available.
If you must make a trade-off, prioritise participation in Q&A sessions.
If you have other question, do not hesitate to ask! Reach out to [email protected]