Sell better
and increase your profits!
Transform your business to sell as leading companies in Western Europe do.
Get detailed instructions and use our easy-to-use templates to prepare your business growth plan.
In 6 weeks, you will learn everything you need to know to increase price and start selling directly to end customers!
On-demand training is available from March 20, 2025.
Cost: from 300 Euro (no coaching) and 500 Euro ( 2 coaching sessions included).
Masterclass:
Marketing and Selling IT Services
Sign-up to talk with trainer.
Get fair pay
for your work!
IT service companies in Western Europe create 2-5x more value-added than companies in the Eastern Europe.
Why?
Are your services less valuable?
Sign up to the Masterclass and learn everything you need to get more satisfied customers paying higher price.
Learn to stand out, explain value and ask for a fair price
How you sell matters. Marketers call this positioning. Learn how to explain the value of your services.
Implement simple and logical structure of marketing and sales
Start marketing and sales activities that you can do with or without in-house marketing.
Start selling services like products
Products are easy to sell and easy to buy. Learn how to package your services to sell as easily as products.
Sell directly to large international customers
Learn how to get attention, demonstrate your expertise and get the first deals!
Specialise, increase rates and sell more
Learn the simple principles you can start applying right now.
Get ready to delegate
You can only scale your business if you delegate. Learn what you need to know to start delegating marketing and sales tasks.
Whats in the
curriculum?
The curriculum is designed based on my 9 years of experience working with software and IT service companies across Europe and building my own service business. The program is specifically created to provide founders / CEOs of small/medium-sized IT service companies with the knowledge and practical tools they need to grow their businesses successfully.
- Course structure and organisation
- How to make the most out of the course
- About the trainer
- Summary
- How does the purchase process work?
- Sources of value
- Business impact of price
- Price vs. risk balance
- Sources of trust and familiarity
- Summary
- Choosing specialisation
- Selecting Ideal Customer Profile Customers
- Developing Buyers Persona
- Developing a Unique Value Proposition
- Summary
- Selling services as products
- Developing first-step offer
- Planning marketing funnels
- Funnel examples
- Marketing and sales process
- Summary
- 3 Components of a plan
- Planning principles
- Balancing your plan
- Summary
- Principles of content creation
- Using AI
- Content for social networks
- Content reuse and distribution
- Summary
- Marketing investment
- Choosing the right deal size and structure
- Evolution of service business model
- Managing portfolio of service lines
- The value of personal time
- Summary
Masterclass is
designed for business success
6-week learning and 8 weeks to finish your plan
Completely transform the way you market and sell in 8 weeks. Sufficient to learn enough to makeover your business, yet realistic time commitment got busy founder.
1:1 coaching included
Get instructor help to discuss your progress, review your plan, provide feedback and accelerate implementation.
Create your growth plan
Put learnings into practice right away by creating your growth plan. Have it reviewed twice by the instructor.
Learn once, use forever
Learn the foundational principles and frameworks specifically selected for IT service businesses that you will use forever.
Nothing you don't need
this training is laser focussed on successful selling of IT services. Nothing else.
Extensive additional materials
Need to know details on how to run the webinar? Want to create a list of ICPs but don't know how? We've got you covered! Use extensive additional content of demos, guides, in-depth explainers, templates and scripts.
How learning content
is organized?
Core content
These are must-know concepts, know-how and tools orgnized in 4-8 video lessons for each module. Every founder must know this to be able to grow their business and delegate marketing and sales tasks efficiently.
Additional materials
Here, you will find videos with practical examples, tool use demonstrations, ready to use templates and even specific AI bots created to help you.
Use if you need to, skip if you want.
External resources
These are additional links to blogs, research papers, podcasts and webinar recordings that will help you master the topic further.
Optional.
What our students have to say?
Who is the trainer?
Rolands Ozoliņš
Business Growth Strategist and Trainer
Rolands is a Business Growth Strategist and former Microsoft executive with a burning passion for sharing his knowledge and practical insights.
He has over 20 years of experience in technology solution marketing and business development, including over 10 years at Microsoft.
Since 2016, he has helped tens of tech companies across Europe as a strategy consultant. Also, he had a chance to observe the sales results of hundreds of marketing campaigns, personally interviewed hundreds of B2B buyers, and trained thousands of workshop and conference participants in training and webinars.
Risk free growth
You are free to cancel your participation in the masterclass within the first 21 days and receive a full refund without any questions asked.
Frequently asked questions
Select from 2 packages.
Package 1: Training, additional materials + 2 times 45 minute coaching calls for 500 Eur
Package 2: Training, additional materials, no coaching calls* 300 Eur.
* Note: coaching calls are available separately at 140 Eur per hour.
Plan to spend around 3-4 hours per week to learn the basics. If you want to develop your own growth plan, it will take more time and you will likely want to involve your team in discussions. The training is designed to be completed in 8 weeks. First (out of 6) module is available upon sign up and then one module drops every week. This is deliberate to focus your attention on one module per week. Extra 2 weeks (no new module drops) are provided to give you time to revisit previous content, prepare your plan and have a coaching call with the trainer.
The training is designed specifically for founders / CEOs / Business Development Directors of small and medium-sized companies and covers the topics most relevant to these roles. Do not ask your salesman or marketing people to participate – this training is not designed for the scope of their roles.
For marketing roles, we have other training covering the challenges of excelling in the marketing roles.
For larger companies that need to train their leadership teams, we have Principles of Business Growth and Demand Generation training.
To get the most value out of training, spend 4-5 hours per week on training, exploring additional materials and working on your plan.
It is best to schedule the first coaching call after you have considered and described your strategic choices and the second call after you have prepared the draft of your growth plan.
It is also a good idea to discuss your ideas and strategic choices with your team before talking with the instructor.
You can pay with credit card via Stripe or you can pay the invoice via bank transfer.
If you do not like the training, we will return your money within 21 days of the program start. By this time you will have covered more than half of the course.
A good first step to see if you may like our training is sign-up to How to Sell IT Services webinar.
This training is designed to help you make strategic choices about your business and prepare your own business growth plan for international B2B markets.
Additionally, you will learn lots of experience-based insights and tips and tricks to grow your business.
This will help you stand out in the market, get more accessible to customer conversations, and make it possible to delegate marketing and sales tasks to your team.
If you have other question, do not hesitate to ask! Reach out to [email protected]
The training materials are available for 8 weeks.
The videos are available to view during the training and other materials, are available for download to keep and use after the training.