Stop sending cold e-mails! Complex products and services are not purchased from random guy on the internet.
Instead, run world class webinar campaigns each time you need new leads.
You will be surprised how nice and easy are conversations with high quality leads that have recently participated in your webinar.
Feels nothing like sales.
Try it!
Achieve all 4 necessary conditions to sell in one go
Get attention, demonstrate competency, build trust and sell the first step offer in one go to complete strangers. It is only possible with live webinars.
Highly scalable
Only live webinars allow for large scale of participants being focussed on your messages. Nothing comes close to it.
High quality, high impact content
Bring together your best team, pre-record polished demos. Show yourself in the best light possible.
Research your audience
Use live participant surveys to research your audience and gather important information for follow-up calls.
Sell during the webinar
Use smart first-step offers to convert webinar participants right in the webinar.
We'll teach you how!
Use participant profile and participation analytics to identify best leads
Use AI to score participants (and no shows) to identify the best leads. Reach out to best leads the same day for maximum results.
Everybody can run webinar.
However, most attempts fail to reach business objectives. Success requires obsessive learnings from large number of attempts, use of latest technologies and proprietary AI agents. We ran large number of webinar campaigns all the time and learn each time.
That’s why we are able to beat industry benchmarkets 3-4 times and be repeatedly chosen by Microsoft to help their partners sell more.
We beat industry cost benchmarks 3-4 times
In 1st quarter of 2025 our average cost per registration for 15 webinar campaigns all across Europe, Turkey and Israel was below 6 Eur.
We are comfortably beating industry benchmarks of 32.29 Eur (37.43 USD) in every market, including the UK.
Make use of our mistakes and learnings
You don't beat industry benchmarks before you have made large number of mistakes.
Couple of years ago we started a huge Microsoft sponsored project and had an opportunity to try literally everything and make every mistake possible.
Now we know exactly what works, what not and have trained proprietary AI agents.
Extensive AB testing
We use extensive AB testing.
Did you know that one ad headline can work even 20 times better than other? This is why we use extensive experimentation and AB testing with every bit of text.
Proprietary AI agents
We have extensive experience of running hundreds of campaings for IT and tech business all over Europe. We used this campaign data to create proprietary AI agents to create high-converting copy.
Beats even most experienced marketers every time.
Savings alone may pay for our work
The savings you make on ads alone will likely pay or fee.
You will get so many leads it will be difficult to understand and prioritise the large list. This is why we are providing you with AI based lead-scoring. As a result you can focus your sales efforts on your best leads.
Select the right topic
Success starts with topic and market selection. We help you select the right angle to ensure large number of participants. Also we will advice on best fitting markets, if you consider more than one geography.
Streamlined process
After initial briefing, fill in the form describing your webinar, agenda and speakers. Make use of proven examples and best practice tips and tricks described on the form.
How to?... videos and success guides
Use short How to?... videos and short guides to prepare your offer and help busy speakers on their own time.
Avoid failure
Our team stands out with honest and straightforward language. If we think your webinar topic sucks - we will tell you so right from the start. Sometimes we need to say that.
"The way IBD ran the campaign was extremely effective. They understand how to market IT services and target the right audience.
IBD did everything. All we had to do was provide content and show up. That took a huge load off our team.
IBD provided detailed analytics after the webinar—who stayed until the end, who engaged in chat, and who lost focus. That helped us prioritize follow-ups effectively.
Even our in-house marketer said IBD’s process was the most efficient lead generation workflow she’s seen.
We had 208 registrations and nearly 100 attendees. From just 40% of the leads processed so far, we’ve already created six validated opportunities and started three POCs."
Schedule a FREE consultation call. We will discuss your objectives and the chosen topic. You will learn what is potential of getting participants to your webinar and what would it cost.
Your first webinar campaign will cost starting from 1800 Eur fee. This includes everything, except media. We recommend spending from 600 – 2500 Euro on media depending on market and topic.
Depends on market and topic. On average our clients get around 200-250 sign-ups.
Yes, however we advice against that. Our research shows that getting sign-ups to on-demand webinar costs the same as for live webinar.
However, further analysis shows that on-demand webinars have extremely low view rate. This means that most of your leads have not actually watched the webinar recording and, as consequence, you have not had a chance to demonstrate competency and build trust.
As a result, you don’t get to nice and easy conversations with you leads.
It is possible, however, use pre-recorded segments in live webinars. This can significantly save effort related to demos and can save time of your technical team.
We made it as simple and as streamlined as possible. Start by scheduling a free call. After that, fill in the form with webinar details and share speakers photos. Then show up to webinar.
We use webinar platform which we believe provides the best value and functionality at the time.
We choose platforms based on easy of use and integration possibilities with other platforms.
Sure. We can also prepare an eBook or whitepaper for you.
eBook campaigns work great and are often cheaper per-lead than webinar campaigns.
However, our research shows that while people are happy to sign-up for ebooks, they rarely read them.
So you do not always benefit from ability to demonstrate competency and build trust with ebooks.
But do go ahead and schedule a call – let’s see what we can do.
